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Email Marketing Strategy Definitive Guide. during this course, I will be able to undergo all the concepts and topics that you simply got to understand well before entering the planet of email marketing Automation.
I will cover the subsequent topics:
1- Email Marketing overview:
- What is Email Marketing?
- Is Email Marketing Still relevant?
- Types of Email Marketers.
- The Email Marketing System Structure.
2- Email Marketing System in Deep
- What is SMTP?
- What is Email Marketing Application?
- Email Marketing Services.
3- Building Email Lists.
- What is List Building?
- Lead Magnets?
- What Are opt-in-forms?
- 10000 Lead during a one-month case study.
4- Important Terminologies.
- Open and click on Rates
- Spam and Inbox.
- Email bouncing.
- IP & Domain Reputation.
And within the end, I will be able to share with you my very own Email Marketing System and the way I built it.
1. Email Marketing Overview:
What is Email Marketing?
Simply, Email Marketing may be a sort of Digital Marketing, where you collect emails from people during a specific niche (List Building).
Then you send emails to those people promoting a service, product, blog, or anything so you’ll increase your revenue & web traffic.
Benefits of Email Marketing
The Main Advantage of Email Marketing, in comparison to other digital marketing strategies, is especially two things:
1- Price: does one Know that you simply can send up to 100K emails for 10$!
I will explain later how you’ll save tons of cash with Email Marketing, mainly if you employ your own email marketing system.
2- Simplicity: With Email Marketing Automation, It’s Simple!
Today, we’ve tons of email marketing services like MailChimp, Aweber, GetResponse, and other companies where that create everything easy for you once you want to manage your email marketing campaigns, Email Lists, and everything else.
And albeit you’re getting to use your own System, which can be tons cheaper, you’ll have an equivalent simplicity and features as these companies.
Is Email Marketing Still relevant?
YES!, Of course
- 94% of Internet users today use email, while only 61% use social media
- 75% of adult online users say that email marketing is their preferred marketing method
- You can target a selected audience once you build your lists properly, so you’ll target by location, demographics, interests, or just folks that love your content.
- Email messages have a way more extensive range of formatting possibilities than social media messages. we’ll mention Email templates later within the last section.
- Email offers more reporting and analytics capability, like click-through rates, open rates, bounce rates, and conversions.
So Email marketing can substantially increase your income if you are doing it correctly, I will be able to show and guide you on the way to start successfully and the way to follow the simplest practices, so Don’t worry about anything.
Types of Email Marketers.
I dissect Email Marketers into two types:
.1 bulk mailers
are those people that collect, scrape, or buy people’s emails and begin sending them promotional emails to sell them their service or even share an affiliate link to earn some commission. they’re considered spammers.
Because they’re sending emails to people that didn’t permit them to try to do so, and that they don’t know them.
.2 Straight Marketers
The “Legal” sort of Email Marketing, where websites and business owners send emails to only people that subscribed to their lists promoting their services, and sending updates and newsletters.
Email marketing system structure
To make things super simple, once you want to figure out Email Marketing, you would like to know the e-mail Marketing System Architecture.
Mainly any Email marketing system consists of two parts:
- The sender: (SMTP service) this is often the technical part. It allows you to send emails over the web.
- The Management Application, where you’ll configure and manage your Email Lists, Marketing Campaigns, monitor and analyze results, manage your sending servers, and so on.
So we connect both together to urge an Email Marketing System.
Now we’ve two choices:
1- we will accompany an Email Marketing Company where it provides both parts together in one platform like MailChimp, Aweber, Getresponse, or other companies.
2- otherwise you can build your own Email Marketing System by Building or Subscribing to a Sending Service(SMTP) like AWS SES, Mailgun, or Mandrill…
And Installing an Email Marketing Application Like Mailwizz, Mailster, Mamura, Interspire, or other applications.
Then you connect both and have your own system.
Using your own System, have just one tiny drawback, which is building the system manually for the primary time, which may take around 2-3 days to line up things correctly. on the other hand, you’ll be ready to send a 10x amount of emails for lower costs.
For example, you can send up to 100K emails for only 10$
2. Email Marketing System in Deep
.1 What is SMTP?
I mentioned that the primary part of an email marketing system is the SMTP service, so what’s SMTP?
SMTP or Simple Mail Transfer Protocol may be a technical term, and it’s simply a network protocol that’s liable for sending emails over the web.
See the following article to learn more about SMTP in 4 minutes:
.2 What is Email Marketing Application?
Now we have an SMTP server that will send emails, but the question now’s how I can send emails. How am I able to save my email lists and make email marketing campaigns? How am I able to monitor my campaigns and automate email messages?
Simply, we connect an Email Marketing application to the SMTP service, then we will manage and control everything, and therefore the app will send emails using the SMTP.
.3 Email Marketing Services.
The Other Option is to subscribe to an Email Marketing service that will offer you both parts (SMTP and therefore the Application) combined in one easy, simple platform, without fear of any technical stuff.
Which email marketing service is the best?
When you want to choose any service, you need to think about the following 4 Factors:
1. Pricing: I will be able to make a little comparison between the highest five Email marketing companies.
Let’s say we have an inventory of 5000 contacts(emails).
And we want to send a vast number of emails monthly to those contacts.
All Companies will start with a minimum of 49$ per month
- MailChimp: 74.99$
- CampaignMonitor: 49$
- GetResponse: 79$
- AWeber: 49$
- ConvertKit: 79$
So you’ll see all services start with 49$ with 5000 contacts, if you go further, you’ll ante up to 400$ for 75000 contacts from then on.
2. Features: once we compare features, we see that the majority of the services have almost equivalent features.
Yes, some may have funnel builders, like GetResponse, et al. may offer you some image hosting capabilities like AWeber and then on.
But once we mention the core email marketing features, which are List Building and management, Campaign management and monitoring, Forms builder, and integrations.
All these tools have equivalent powerful features.
3. Simplicity: these top companies have Simple platforms, and anyone can find out how to figure, it in at some point.
4. Support: generally, all have excellent support and response.
So What to choose?
To make things simple for you, if you’ve got just started your online business and you don’t have that big list, and you simply need the core email marketing features, just attend the pricing page and obtain the most cost-effective service or maybe you’ll accompany the Free plan.
If you are feeling that you simply need more features, you’ll then check all and therefore the detailed features that are provided by all, and you’ll select the simplest that matches your business.
But if your business is growing and you’re planning for an enormous email marketing campaign, then if you can’t afford the recurring prices of those companies, you’ll go and build your Email Marketing system.
With your system, you’ll spend 100K just for 10$ with a vast number of subscribers.
Building Your System
Ok, to develop your email marketing system, you would like to configure and setup two things:
1- The SMTP Server (the sender)
2- the e-mail Marketing application.
You may say: “I don’t have any IT skills, and I don’t want to bother my head with this stuff!”
I am here to assist you to accomplish what you think is tough and make it a bit of cake. YES!
1- Building an SMTP Server with 10/10 as “Sending Score”
So the initiative is to create the sender server or what we call the SMTP server.
We can build this server using several methods and applications:
- Postfix server
- or other services.
Don’t worry about these terms now if you’re not conversant in them.
Or you can build using an SMTP service like AWS SES, Mailgun, or Mandrill.
And Then Install an Email Marketing Application Like Mailwizz, Mailster, or other applications. Then you connect both and have your system as if you’re subscribed to MailChimp or other services.
How does this work?
You need to configure an SMTP service like Amazon SES, which is the cheapest SMTP service compared to all or any other SMTP companies and has high performance sending rates with an excellent delivery score.
If you’re curious about learning about Amazon SES and the way to configure it, check the subsequent Article that explains everything about the AWS SES service:
The subsequent step is to set up a Mailing application. you’ll use several apps. you’ll check the subsequent Videos to find out the way to install Mailwizz and Mailster, which you’ll get for less than a 50$ one-time payment.
3. Building Email Lists.
What is List Building?
Ok, now, after we understood the email marketing system.
The first thing you would like is to plan a technique for your business and believe how you’re getting to collect leads (emails) and build your email lists.
So List Building is the act of collecting emails into organized Lists.
So you’ll send them emails… I feel it’s obvious.
What is a Lead Magnet?
The easiest and therefore the commonest way wont to build Email Lists properly is by employing a Lead Magnet.
Simply, a lead magnet is giving something liberal to people in exchange for their email addresses.
It is often a free e-book, free course, software, or anything. But it’s preferred to be associated with your service and people’s interest in order that you’ll build a targeted email list.
Also, it’s essential to offer a High-Quality Lead magnet, so people will trust you and can love maybe urge your premium paid services later once you promote through emails.
Also, there are tons of other methods and tactics you’ll use to create a Targeted email list. you’ll check this Article here if you would like more info:
It is the concept of list Building generally, Let’s now discuss some more details and other methods to create and grow your email lists and go somehow practically.
1- Subscription Newsletter
It is the essential strategy for collecting emails. If you visit almost any website, you’ll see a box somewhere on the page asking you if you’d wish to subscribe to the newsletter and obtain updates.
So if you’re curious about that website’s content, you’ll subscribe to get their updates.
How to add subscription forms?
It is super simple today because almost everybody is using WordPress, Blogger, Joomla, or maybe an already made website that has such sorts of forms by default.
What you would like to try to do is just to attach these forms together with your Email marketing systems like MailChimp, Aweber, or your own Application like mailwizz or Mailster.
2- Popup or slide in Optin boxes
You can use timed popups on your website which will appear on your website while someone is reading a piece of writing approximately.
Best practices and Tips:
Sense of humor: to extend your email lists, you would possibly want to undertake to inject some personality into your call to action, like this one from Optimonk:
Give value within the call to action: For example, use the subsequent keywords: “Download,” “Featured,” “Exclusive,” and “Access,” rather than “Sign Up” and such traditional phrases.
Let people feel about the worth or what they’re going to get once they subscribe.
Use Timing: psychologically, you’ll get more people to subscribe if you set the offer for a limited time, you’ll show a countdown timer to stimulate people to urge your offer before it ends.
3- Inject your newsletter on social media, forum profile, and email signatures.
If you’ve got a following on Twitter, LinkedIn, a lover base on Facebook, Pinterest, Quora, or whatever Social network or Discussion forums, attempt to inject your Newsletter into these places to urge new subscribers.
4- Running a Giveaway:
Giveaways are referred to as one of the highest strategies in growing, not only in building your email list but also in growing on social media, YouTube, and other platforms.
You can use platforms like easypromosapp,rafflecopter, shortstack, or gleam.io to make and manage a Giveaway.
5- Facebook Lead Ads (paid):
You can use Facebook Ads to run a campaign and set the target to gather leads, so then people are going to be ready to check in directly from within Facebook. Then you’ll export the e-mail list to your email marketing application from Facebook.
There are tons of other tips and methods that you simply can follow in building email lists, but this was a highlight of the highest known strategies that marketers use.
4- Important Terminologies.
Open and click on Rates:
When you send an email marketing campaign, as an example, you sent a message to 1000 people.
Obviously, not everyone will open the message.
So the percentage of individuals who open the message is the open rate of this campaign. I feel the thought is straightforward.
For example, if 300 people opened the message, then the open rate is 30%.
The same for click rate, it’s the share of individuals who clicked in any click inside the message,
It’s essential to watch both Open and click-on rates and analyze the results to ascertain what proportion of your campaigns are successful.
How to monitor?
Usually, all email marketing applications have this built-in functionality.
So whether you’ve got your own email marketing system, or if you’re subscribed to an email marketing service (as we explained before), you’ll be ready to monitor these metrics very easily.
What you’ve got to understand also is that you simply can do a split test. You split your campaign into two campaigns, and you’ll change the topic line and therefore the content, or use different SMTP servers,
and then you compare and see which campaign performed better.
You may have an interest also to observe the subsequent Video:
Spam and Inbox:
It is a nightmare for email marketers!
I Get always many questions:
“How am I able to reach the inbox?”
“My emails are getting to spam. Please help!”
“How to avoid spam filters?”
and similar questions.
When you send an email to anyone, your email could also be classified as spam email, and it’ll not reach the inbox.
So the recipient won’t be notified about the message, and this decreases your open and clicks rates, which can make your email marketing campaigns fail.
Why are Emails marked as spam?
Mainly, we’ve three main factors which will filter your emails as spam.
1- Spam Keywords: there’s an inventory of keywords and words that are categorized as spam keywords, so if your message or subject contains one among these keywords, your message is going to be probably marked as spam.
2- DNS records and message signing: (Dkim, rDNS, SPF):
SPF (Sender Policy Framework):
An SPF record may be a TXT record that’s added to your Domain DNS Zone and allows you to line the mail servers that are allowed to send emails from your domain.
Messages sent from a server that isn’t included within the SPF record are going to be marked as spam or rejected.
As an example, you can’t send an email from your own server and set your sending email as “firstname.lastname@example.org,” you can’t use google’s domain. It indicates that you simply try to spam.
In the same way, you’ll configure SPF and stop anyone from using your domain to send emails, So setting SPF is extremely important when it involves making your domain trusted by other mailing providers.
To set up SPF. Open your DNS zone and add the subsequent record:
v=spf1 a ip4:XXX.XXX.XXX.XXX ~all
*Replace together with your server IP.
Now only your server can send emails from your domain.
Dkim (DomainKeys Identified Mail) :
A Dkim record is additionally a text record in your DNS that holds a public authentication key. This key is going to be validated by employing a private key saved privately inside your server.
All emails are going to be signed, and this may avoid any alterations and protect your email originality, and this is often vital for your server to archive high sending scores.
rDNS (Reverse DNS):
The reverse DNS is named a pointer record and is employed to point your IP to your Domain, it’s the inverse of the regular DNS A record.
So once you call the IP, you’ll get the name. it’s also important to think about fixing your mail server and increasing your sending score and reputation.
3- Email List Health:
Keeping your email lists healthy and clean is extremely important to stay your Mailing system healthy. to stay your Email list healthy, you ought to always clean it from any inactive or invalid emails which will cause your bounce rate to extend, and this may hurt your reputation.
IP & Domain reputation
When you build an SMTP server or subscribe to an SMTP service like Amazon SES and obtain a fanatical IP for you.
You will have a score for your IP and your Domain. This score determines if your server will send it to the inbox or not.
So Higher Score means an honest reputation, which suggests better delivery to the inbox.
Bounce rates and bounce handling may be a juncture to require care if you would like to run knowledgeable and successful email marketing campaigns.
What is a Bounced Email?
Simply, once you send an email to someone, and it’s not delivered for any reason, it’ll recover. So it’s called a bounced email.
Why do Emails Bounce?
The Main Reason is when the target recipient’s email isn’t available or doesn’t exist. Sometimes the target email is temporarily down, so you get a Soft Bounce, and if it doesn’t exist in the least, it’ll be a tough Bounce.
The main thing that you simply must know is that Bounce rate will have a big effect on your email marketing system, because higher bounce rates may get you blacklisted and make your IP and Domain Reputation lower. And this may cause your emails to be marked as spam.
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